Thinnest to thickest. Cleveland Clinic's rule of thumb is to layer from the lightest, most watery product to the heaviest: cleanser, toner or essence, serums, eye cream, then moisturiser. Thin layers go on first so a cream doesn't block them. Face oil sits just before moisturiser in Cleveland Clinic's order; some people prefer it last at night.
Sunscreen last in the morning. The AAD says to put sunscreen on after your other skincare and under makeup, about 15 minutes before you go out, and to reapply about every two hours outdoors.
Retinoids at night. Retinol, adapalene and tretinoin make skin more sensitive to the sun, so the AAD advises using them in the evening. Tick Put my retinoid after moisturiser to apply moisturiser first, one of the ways a dermatologist may suggest to reduce irritation.
Clashing actives. Each pair of actives is checked against the pairing checker's matrix. When two evening products are better used on different nights (retinol and a glycolic acid toner, say), you get Evening A and Evening B to alternate. Morning clashes are listed for you to move. Pairs involving a prescription retinoid are marked ask a clinician.
Example. The default picks (cleanser, vitamin C, hyaluronic acid serum, retinol, an AHA, moisturiser and sunscreen) give one morning routine and two evenings: retinol on one, the AHA on the other, both followed by serum and moisturiser.
Choose Both, Morning or Evening beside each product. Print it for the bathroom mirror, or copy it as text.